Statement of Intent Draft

 

Statement of Intent Text Box: Juno Arnold.

Media institutions often have power over advertising in the UK, advertising is regulated by both ASA (Advertising Standards Authority) and CAP (The Committee of Advertising Practice). Advertisements are regulated through these two companies, each advertisement must follow a set of rules, and all adverts are expected to be: legal, decent, honest and truthful. My posters will comply with these rules by showing images appropriate for all ages, and by advertising truthful information. This can link to media representation, the target audience for products don’t want to be portrayed in a negative way through the advertising of a product. The product and audience in my posters will be presented in a positive light, showing them to be active and energetic, and portraying this within all four of my final posters.

 

Media audience and language are also important in creating a successful advertising campaign.  My posters will appeal to my target audience by using fitting images, fonts, and colour scheme in my Billboards. The target audience for this project is sports fans aged between 16-25 years old. I will use shades of blues, reds, blacks and white in my posters, as well as images of people taking part in sporting activities as well as sports equipment and playing fields. My posters will also all include additional information with links to a social media page, and a website where the audience can find out more about the channel and some of the upcoming events. The title and logo of the channel will be in the same, if not similar, place on each poster, as well as the background staying the same for each poster, keeping the same colour scheme and similar layout, a main image and a supporting image to add to the poster, the main image will be central to each poster, the tagline will be located around the main image of each poster.

 

Overall, my posters will follow the rules and regulations set by ASA and CAP, as well as attract the target audience through use of media language and will show a positive representation of my target audience.

 

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