Juno Arnold Media NEA Year 1

  Updated Draft Background-

  Draft poster (Initial Idea): Tennis Player-  All of the posters will incorporate the same background, colours and fonts except featuring different images advertising different sporting events. 

  Statement of Intent  Media institutions often have power over advertising in the UK, advertising is regulated by both ASA (Advertising Standards Authority) and CAP (The Committee of Advertising Practice). Advertisements are regulated through these two companies, each advertisement must follow a set of rules, and all adverts are expected to be: legal, decent, honest and truthful. My posters will comply with these rules by showing images appropriate for all ages, and by advertising truthful information. This can link to media representation, the target audience for products don’t want to be portrayed in a negative way through the advertising of a product. The product and audience in my posters will be presented in a positive light, showing them to be active and energetic, and portraying this within all four of my final posters.   Media audience and language are also important in creating a successful advertising campaign.   My posters will appeal to my target a...

  Planning- The sports channel I am creating these advertisements for is called ‘Sportsworld’ a tv channel that is shows coverage of many different sports, including football, golf, and BMX.   Initial ideas- A poster showing a man with a golf club over his shoulder, as well as an image of the bag of clubs, hopefully can be taken at a driving range or golf course, with the title of the channel located at the top of the poster. With additional information at the bottom of the poster. A poster showing a man on his bike, wearing a helmet on a cycle lane or path. Blue and red background behind him, with the title of the channel at the top of the poster. Additional information at the bottom of the poster. An image of a Rugby ball on a rugby pitch, with the goalposts in the background. This poster will also contain the blue and red background colours. With the title at the top and additional information at the bottom. An image of a football on a football pitch, the ball...